Learn From Native.
Revolutionize Your language Learning Experience
with Cutting-Edge AI Technology!
About
Learn From Native is a unique platform, that works on the principle of High Impact Tutoring, where you can explore a wide selection of AI-powered comprehensive courses for various subjects. The courses are both captivating and highly efficient. These tailored programs cater to learners of all ages, starting from 4 years old, and are accessible to individuals worldwide, regardless of their location.
Domain
Edtech
Duration
5 Months
Role
Product Designer
Tools
Figma, Miro, Adobe Suite
Dive
Problem.
Current language learners face challenges such as
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- Limited immersive practice
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- Lack of motivation
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- Insufficient personalized feedback
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- Struggle to apply skills practically
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- Traditional classrooms' one-size-fits-all approach,
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which fails to cater to individual styles and paces. Innovative technology solutions are needed to address these issues and enhance effective language learning.
Build an Interactive App and a Website.
Solution.
- Understanding the elements of high impact tutoring.
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- Creating an interactive learning environment.
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- Making language learning more efficient with
the help of AI
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- Focusing on real-world Applications.
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- Drafting personalised learning plans
Reflections
Discover
7/10
6/10
8/10
4/10
6/10
9/10
7/10 of individuals prefer learning languages online over traditional classroom methods.
6/10 of individuals prefer language learning with a native tutor.
8/10 of individuals prefer interactive learning experience
9/10 of individuals prefer
personalized learning
6/10 experience some degree of difficulty when communicating in a new language learned in a real- life application
4/10 of individuals regret never
learning a 2nd language
Reflections
The initial competitive analysis identified key players and their strengths and weaknesses, revealing an untapped market opportunity for our client's unique offerings to fill a critical gap.
Summary of the findings - Successful language learning apps depend on intuitive interfaces, personalized learning paths, and engaging content. They utilize AI and adaptive algorithms to enhance instruction effectiveness and incorporate trends such as mobile-first strategies, gamification, and microlearning to stay competitive and satisfy users.
Preply
Babbel
Lingoda
Rosetta Stone
- Multiple language options
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- Userfriendly Interface
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- Flexible Scheduling
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- Easy to navigate
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- Clear Information Hierarchy
- Engaging Visuals
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- Effectively tracks user progress, providing clear indicators of achievements and next steps
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- Personalization
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- Interactive Exercises
- Structured Learning Paths
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- Interactive Learning
- Personalized Feedback
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- Community features fostering interaction and creating a sense of belonging.
- Audio Companion allowing users to practice pronunciation and listening skills effectively.
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- Progress Tracking
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- LImmersive Language Learning
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- Limited Customization Options
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- Visual Design Inconsistency
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- Lengthy Onboarding
- Not well defined help
resources for the new user to Navigate
- Complex Navigation
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- Lack of Variety in Content Presentation
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- Feedback provided within exercises or lessons could be more detailed or instructive.
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- Visual Design Inconsistency
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- Complex
Registration Process
- Less Customization Options
- Limited Content Variety
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- Complex Grammar Instruction
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-High Price Point
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- Minimal Social Features
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Provisional Personas include a 16-year-old avid traveler who loves exploring new cultures and destinations, 25-year-old marketing executive working for a multinational company, and 32-year-old mom trying different applications to make her 6-year-old learn a new language to broaden her horizons.
Reflections
Performing a stakeholder-driven competitive analysis is crucial for understanding market dynamics, identifying competitors, assessing positioning, and uncovering trends. Leveraging these insights optimizes resource allocation, enhances customer experience, and fosters agility, driving growth and competitiveness.
Reflections
User research interviews are essential because they provide valuable insights into users' behaviors, needs, and preferences, which are critical for designing products and services that truly meet user expectations. Conducting user research interviews helps ensure that products and services are relevant, usable, and valuable to their intended audience, leading to increased user satisfaction, engagement, and success in the marketplace.
Participant 1
Participant 2
Participant 3
Participant 4
Out of the 20 interviews conducted, I have chosen to showcase only 4 for demonstration purposes here. The names of the participants have been changed to protect their privacy and honor their consent.
Reflections
Based on competitive analysis and user interviews, I created a user persona to guide prototype development. This persona has been pivotal in driving design and testing phases, ensuring alignment with project goals.
Reflections
Users highly value interactive and engaging features such as gamification and real-time feedback to maintain motivation and interest.
Users appreciate clear and intuitive user interfaces that simplify navigation and facilitate a focused learning experience.
Personalized learning paths and adaptive content based on individual proficiency levels are essential for effective skill development.
Leveraging technology such as AI, machine learning, and adaptive algorithms enhances the effectiveness of language instruction.
Define
Reflections
"You don't have to be great at start, but you have to start to be great."
The early stages of refining the user flow prioritized streamlining the experience by removing non-essential features and pages to align more closely with the product goals. As we progressed, evolving business decisions from stakeholders necessitated further adjustments to the user journey, prompting a focus in subsequent iterations on reducing the number of clicks required for users to access key features.
User Flow Iteration 1
Final User Flow
Initially, I placed the language selection on a separate page. To improve usability and reduce clicks, I moved it directly onto the homepage. This change enhances accessibility by allowing users to choose their preferred language more easily.
There were 2 actions on the homepage 'Booking a free demo', ' Book a new class, but users didn't find the information sufficient to click on these buttons. Clicking led to a tutor list page, adding an extra step. To reduce clicks, I decided to display the top three teachers on the homepage and prominently feature homework, materials, curriculum details, and recent class feedback Before fold for paid users to provide comprehensive information at a glance.
The stakeholders made a business decision to simplify the user experience. Initially, users had two options to choose from: One-on-One learning or Group Sessions. This was later streamlined to a single option, allowing users to select individual tutors for personalized one-on-one learning. This adjustment led to further refinements in the user journey to enhance the overall experience.
Mid Fi Iteration 1
Mid Fi Iteration 2
Visibility: Displays all available options
at once
Direct Access: users can directly click on the desired option without additional interaction (such as clicking to reveal a dropdown and then selecting an option).
Information Hierarchy: Better structured hierarchy. More information gets absorbed in less time
Clean Design: Pleasing to look at, Cluttered design make it difficult for the user to make a decision
Less is More: Removed multiple CTA s. Better showcasing of data for less
visual overload.
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Mid Fi Iteration 1
Reduced Cognitive Load: In cognitive psychology, cognitive load refers to the amount of working memory resources used. By presenting all available options visibly it automatically reduces cognitive load.
Design Consistency: familiar pattern is established that enhances user understanding and predictability.
Reflections
Mid Fi Iteration 2
Design
L stands for 'Learn From Native'
L also stands for learning
A beautiful chirping toucan bird in a form of a chatbox is designed using basic shapes. A tucan bird is used over here because it has alot of association with language learning
This other chatbox fit perfectly well in the negative space of L. The three dots inside symbolises responding and also three little tucan birds learning from their teacher tucan bird.
Onboarding Screens
Walkthrough Screens
Homepage Screens
Internal Pages
Book a Tutor Screens
Live Class Screens.
Take a Test Screens.
Bonus Learning Screens.
AI Assistant Screens.
Homework Help
Practice with AI
Debug
Usability testing is the unsung hero that uncovers genuine user experiences. Validating assumptions is essential. Regular usability testing throughout the product lifecycle allows us to quickly identify issues and observe changes in user behavior over time. It's a win-win.
Both qualitative and quantitative testing were performed post-launch.
Analytical Data
Weekly testing of this data proved to be very useful for supporting decision-making, identifying patterns, trends, and relationships, and evaluating performance or outcomes.
Recordings
Reviewing these recordings biweekly helped in tracking and capturing how users interact with the user interface. The purpose of recording these interactions is to gather insights on user experience, identify areas for improvement, detect any issues or bugs, and ultimately enhance the overall usability and effectiveness of the interface.
Change in the hierarchy
of information
Users didn't click on the subjects or languages offered, leading to confusion. Removing the poorly utilized banner increased white space, resulting in a cleaner and more visually pleasing design.
Re-designed layout
Users found this section lacking in interactivity, which made the experience less enjoyable for them.
Dedicated Page
Users expressed that the amount of information in a small space was overwhelming, making it challenging to make decisions. To facilitate quick and informed decision-making, we dedicated an entire page to the service details section.
Reflections
The End.
Made with a lot of love.