'Where' in the world can we cram our wild family reunion into a cozy venue?
Venue Spot.
Leave the 'Where' to us?
About
India’s most trusted platform for booking unique venues worldwide. Venue Spot simplifies the venue booking process, making it simple, painless, and hassle-free. It provides users with an opportunity to eliminate all problems they might face while booking
a venue.
Domain
HoReCa
Link to prototype
View Prototype
Duration
3 Months
Tools
Figma, Miro, Adobe Suite,
Role
What I did
UI/UX Surveys, interviews, affinity mapping and clustering, problem tree analysis, mood-board and spectrum,UI design, usability testing and market validation.
UI/UX Designer
What
was the Problem ?
Venue Spot’s website had a cluttered interface, making it hard for users to find and book venues. Users struggled with unclear venue details, a confusing booking flow, and a lack of intuitive search filters, leading to lower engagement and increased drop-offs.
Why
was it important ?
A streamlined, user-friendly design was essential to simplify the booking process, boost engagement, and increase successful bookings, reinforcing Venue Spot’s reputation as a trusted platform.
How
did I solve it ?
I crafted a clean, modern interface that emphasized easy navigation, intuitive filters, and a more visual, informative layout. By simplifying the booking process and testing designs with real users, I ensured a seamless, hassle-free experience that aligned perfectly with Venue Spot’s mission.
Venue Spot streamlines the booking journey by guiding users through three easy steps: browse the venue listings, check real-time availability, and secure your booking—all in just a few clicks
Consumers are drawn to platforms that prioritize ease of use, provide comprehensive information, ensure a quick and efficient booking process, and establish trust through positive reviews and secure payment options.
The current venue booking landscape is cluttered with platforms that offer limited search options and cumbersome booking processes. Users often struggle with unclear details and a lack of personalized recommendations, leading to frustration and missed opportunities.
The brand model shows the four elements that make up the brand meaning. The meaning of the brand is tangible in the brand behavior, told in the brand story and available in the brand offering.
Reimagining the brand experience
Brand Behaviour and Image
Authentic // something which is real/genuine and not counterfeit
Approachable // Friendly and easy to reach out to
Committed. // in or denoting a long term relationship
Optimistic // Hopeful and positive
Reliable // Consistently good in quality or performance
Humane. // Empathy and having or showing compassion
Brand Offering and Story
Affordable // inexpensive and reasonably priced.
Expertise // Expert skill or knowledge in the hospitality field.
Transparent // Easy to perceive or detect.
Dedicated // Venue experts are devoted to a task or purpose.
Brand benchmarking involves comparing a company’s performance and practices against industry leaders to identify strengths and improvement areas. This process enhances market positioning and drives innovation by learning from best practices.
Competitors.
As a UX designer, conducting user research interviews is pivotal. These
Visual Design -
A visual design enhances the brand by engaging users and helping build trust & interest
Offerings -
The services available for your customers. Also includes elements like availability, convenience, technical support or quality of service
Ease of Use -
Presenting content in a clear and concise way, a lack of ambiguity, clear hierarchies in information and easy navigation.
Branding -
A consistent translation of the brand throughout the platforms
Reach -
Accessibility converts brand preference into brand purchase.
Based on the insights gathered from competitive analysis and user interviews, I synthesized the information to create a user persona that I believed would be ideal for developing a prototype. The persona has been instrumental in driving the project forward through its design and testing phases. Consistently referencing this document ensures that my design aligns with the parameters outlined in our project brief.
Socio Demographic Information
Region - All over India
Job - Business and service class
Income - Upper middle class and high class
Age - 25 to 60
Psycographic Information
Lifestyle - Living with comfort in thier house with all the facilities. Active on social meets and gatherings. Loves hosting or attending parties.
Interest - Social outings, travelling and exploring new places
Awareness - Well aware and up to date with latest happenings
Behavioral Information
Media use - Checks a lot on internet about the new technologies and applications.
Frequency of use - Regularly checks up on new updates and believes in accomplishing oals through phone.
Since booking a venue is a very important step while planning for an event, the user always prefer to call and check with the venue expert first. Hence the website is mainly used to get the information about the venue or get the contact details of the venue. Conducting a heuristic evaluation of the website helped us understand the pain points
A poor first impression of the website
Not exclusively minimal or aesthetic design
No hierarchy of information
Less visibility of the system status
No consistency and standards
Less flexibility and efficiency of use
Business Needs
Have a fully functional website for the users to browse, short list, check availability and book venue anytime anywhere.
Increase the number of daily visits on the website.
Boost publicity and increase Venue First reach.
Expand in new market with appealing packages and offers
Promote the easy functionality of the website
Brand Needs
Building life long relationships with the user.
Use proper tone of voice for the user to connect more with the brand.
Bring justice to the brand values.
User Needs
Have an efficient and smooth user experience.
More tranparency and accountability with the user.
A Renewed focus on the entire customer experience
Building a fully adaptable, hassle free, Flexible platform
Achieving the digital touch points by digitally transforming the brand
Promoting brand value proposition which is communicated clearly
Creating a style guide helps maintain a cohesive brand presence, making it easier for teams to produce consistent materials that resonate with the target audience.
The initial phase of our competitive analysis allowed us to identify key players and gain a deeper understanding of their strengths and weaknesses.
As the saying goes, “A picture is worth a thousand words.”
Human beings are highly visual creatures who are able to process visual information almost instantly; 90% users’ attention and differentiate your product. Images are more than just decoration; they have the power to make or break a user’s experience.
Images that were discarded
Images that were used
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